Verified data at the move moment is newly feasible. Title/MLS rails and closing systems now expose reliable hooks to capture address, occupants, utilities, warranties, and asset details at point of transition. AI turns this into proactive tasks and quotes. Macro tailwinds: higher relocation churn, consumer expectation for instant setup, and provider demand for lower CAC and higher LTV.
Moving is the only universal trigger where a full home profile can be verified end‑to‑end. We lock that in, creating a persistent, homeowner‑controlled record. The moat compounds through: verified inputs (harder to replicate than self‑reported), longitudinal updates (service history, warranties, upgrades), and network effects (providers integrate once, access many verified records). Infra, not marketplace: we’re the data layer under many experiences.
Provider‑paid SaaS. Core: per‑record access + workflow modules (quotes, onboarding, maintenance reminders). Add‑ons: API access, analytics, and partner programs. We do not take marketplace rake. Consumers stay free; providers fund distribution because verified data improves conversion and reduces support costs.
Start with moving adjacent channels (agents/title/relocation). Offer an AI‑guided moving hub to consumers; convert providers with clear ROI tools (instant quotes, eligibility checks). Next, expand APIs into insurers, lenders, home services. Agent‑distribution MVP ships next month.
Homeowner‑controlled consent with auditable logs. Providers access scoped slices of the record; updates write back, strengthening the longitudinal record. Over time, the verified record becomes the de facto source of truth that providers prefer because it lowers fraud, rework, and CAC.
Record activations, completion rate on guided flows, provider conversion from quote→job, CAC payback, repeat monetization beyond move‑week.
We’ve lived this problem (26+ moves myself), built and tested an MVP, and are bootstrapped with traction. Our finance, proptech, and operations backgrounds give us the credibility – and resilience – to redefine how housing data flows.
